Post by account_disabled on Feb 28, 2024 0:45:02 GMT -5
The database in the company is a tool that cannot be overlooked, both because its purpose is to allow the creation of relationships with customers and because it is a basis on which to build all company strategies . Be careful, we are not talking about EMAIL Marketing databases , but rather the customer database which is essential in every marketing action . What is the marketing database and how to build it What is a customer database? what is marketing database What is marketing database The customer database is a set of customer information collected and updated over time. This is important information which, in addition obviously to name and surname , telephone number , email address , also concerns purchases made, behavior and purchasing paths.
This information can be grouped using a very common Excel sheet , if the data possessed is not very large and is easily manageable, or Norway Phone Number through more complex tools such as CRM ( Customer Relationship Management ) software . This software also allows you to carry out other activities on the names collected , such as: e-mail marketing activities or sending scheduled newsletters . There are many of this type of software, both paid, with periodic subscription plans, and free Open Source. Customer databases and marketing databases: are they the same thing? Customer database: what it is, how to use it and how to organize it Customer database: what it is, how to use it and how to organize it But this database of acquired customers is not the only database that is important to build.
In addition to a good customer database, it is also necessary to develop a marketing database . The Marketing database, unlike the customer database, contains all the information that is collected on prospects (user interested in the service/product) and leads (user potentially interested in the service/product). Although there are many possibilities online to purchase prospect lists , it is actually not the best choice . I tell you this because, while the lists built directly by you can be really well profiled with respect to your needs and those of customers and prospects , the purchased lists are generally (with very few exceptions that I have never had the pleasure of meeting) little specifications and above all they risk not being suitable for your purposes. In businesses there is often no database, but there is a rush to have a pre-packaged database so as to quickly activate strategies such as email marketing.
This information can be grouped using a very common Excel sheet , if the data possessed is not very large and is easily manageable, or Norway Phone Number through more complex tools such as CRM ( Customer Relationship Management ) software . This software also allows you to carry out other activities on the names collected , such as: e-mail marketing activities or sending scheduled newsletters . There are many of this type of software, both paid, with periodic subscription plans, and free Open Source. Customer databases and marketing databases: are they the same thing? Customer database: what it is, how to use it and how to organize it Customer database: what it is, how to use it and how to organize it But this database of acquired customers is not the only database that is important to build.
In addition to a good customer database, it is also necessary to develop a marketing database . The Marketing database, unlike the customer database, contains all the information that is collected on prospects (user interested in the service/product) and leads (user potentially interested in the service/product). Although there are many possibilities online to purchase prospect lists , it is actually not the best choice . I tell you this because, while the lists built directly by you can be really well profiled with respect to your needs and those of customers and prospects , the purchased lists are generally (with very few exceptions that I have never had the pleasure of meeting) little specifications and above all they risk not being suitable for your purposes. In businesses there is often no database, but there is a rush to have a pre-packaged database so as to quickly activate strategies such as email marketing.