Post by account_disabled on Dec 27, 2023 22:45:21 GMT -5
The coronavirus pandemic has significantly affected consumer priorities and needs . The health, economic and social crisis overlapping with COVID-19 has caused a great transformation in their habits and behaviors. After a year of changes and the arrival of the new normal, what is the consumer like in 2021? According to a report published by LLYC in IDEAS , its thought leadership center, this year the emotional aspect will be more than ever behind the decisions you make. Thus, brands' empathy will become crucial to understanding the post-Covid consumer who, after a year of emotional tension, has reconnected with what is essential and pursues the perception of a healthy and safe home. During these months, mental health has ceased to be taboo , the global communications and public affairs consultancy reminds us.
In this new context, logistics takes on a fundamental role, since the consumer demands immediate availability while prioritizing proximity and local consumption . It also gives greater importance to brand Phone Number List responsibility . If you do not display the embedded video correctly, click here . «X-raying the consumer born of the pandemic has been a challenge, because we have never experienced such a rapid change in trends as a result of adaptation to the new environment. It is an opportunity for everyone, but brands will need to understand the citizen well and put themselves, more than ever, in their shoes and context if they want to be successful in their proposals," says David González Natal, Partner and Senior Director of Engagement at LLYC. If you do not display the embedded video correctly, click here .
For his part, Guillermo Lecumberri, Director of Consumer Engagement in Spain, points out that “the vital revolution that we are experiencing involves a radical change in the way we relate to each other and a return to the most primary aspects and security guarantees . Consumers will demand from brands one more step in their commitment to people to be closer to them and generate a real difference in their lives; whether from empathy and emotional connection, or through more rational aspects such as proximity and immediacy when responding to their needs. Below, we review the 10 2021 consumer trends that LLYC includes in its recent report and that will be key for brands to draw up their communication strategy this year.
In this new context, logistics takes on a fundamental role, since the consumer demands immediate availability while prioritizing proximity and local consumption . It also gives greater importance to brand Phone Number List responsibility . If you do not display the embedded video correctly, click here . «X-raying the consumer born of the pandemic has been a challenge, because we have never experienced such a rapid change in trends as a result of adaptation to the new environment. It is an opportunity for everyone, but brands will need to understand the citizen well and put themselves, more than ever, in their shoes and context if they want to be successful in their proposals," says David González Natal, Partner and Senior Director of Engagement at LLYC. If you do not display the embedded video correctly, click here .
For his part, Guillermo Lecumberri, Director of Consumer Engagement in Spain, points out that “the vital revolution that we are experiencing involves a radical change in the way we relate to each other and a return to the most primary aspects and security guarantees . Consumers will demand from brands one more step in their commitment to people to be closer to them and generate a real difference in their lives; whether from empathy and emotional connection, or through more rational aspects such as proximity and immediacy when responding to their needs. Below, we review the 10 2021 consumer trends that LLYC includes in its recent report and that will be key for brands to draw up their communication strategy this year.